Insula
Designing wellness
Insula is a physiotherapy clinic focused on integrated, patient-centred care. Its approach combines clinical expertise with a strong emphasis on human connection and tailored treatment. The goal was to build a brand identity that felt both professional and personal, calm, clear, and quietly confident.
The logo design was inspired by anatomical junctions: the custom wordmark features a refined twist in the lettering, expressing a distinctive personality closely aligned with the clinic’s practice.
The visual system amplifies the logo details, using them as anchors to bring coherence across all brand materials. The colour palette conveys trust and calm, while the clean typography ensures clarity.
Together, these elements position Insula as a trusted physiotherapy practice with a brand identity that reflects its commitment to care and well-being.
TYPE:
Brand Design
YEAR:
2023
CREDITS:
Carlo Madoglio
(photography and video)
