Termo valves?.. Oh yes. The Italian producers' association had a few things to tell. The topic was the opposite of cool but needed to be turned into a friendly subject.
Despite distinct approaches, people share the same feelings about valves: discomfort and confusion. Too hot? Too cold? Too expensive? Ask the expert. The goal was to shift the focus on benefits with an accessible voice.
Naming is educational and straight to the point; Benessere Termico is a simple, accessible digital guide to keep you familiar with valve status.
The project opened up a conversation between the organisation and consumers to raise general awareness considering the energy and climate situation.