Benessere Termico
Valves for dummies
Thermo valves? Not exactly a hot topic. However, the Italian Manufacturers' Association had something important to say. The challenge was to turn a highly technical subject into something clear and approachable.
Different people, different habits; but when it comes to valves and home heating, the feeling is the same: confusion and discomfort.
Too hot? Too cold? Too expensive?
Better ask a real expert. The goal was to shift the focus to benefits, using an accessible tone of voice.
The visual identity revolves around a friendly icon that delivers the core message with clarity and instant recognition.
Minimal illustrations complete the system, supported by a warm colour palette that conveys comfort and trust. Clean typography reinforces the overall sense of accessibility.
The project was designed to generate leads, but it also opened a space for conversation, helping the organisation connect with people and raise awareness around domestic energy consumption.
Type:
Brand Design
Year:
2019
Credits:
Abcproduction+
