After its first road tyre range, Pirelli introduced a set for gravel roads. The request was a strong and light hanging package for store displays.
The tyre came out in 2 lines: H for hard terrain and M for mixed, both in multiple sizes. Thus a flexible system was necessary.
The challenge was identifying a proper structure to face all the constraints. With an endless prototyping session comes an affordable self-assembling envelope.
The final design is an essential shape that offers the best product visibility, while minimal graphics gives practical and intuitive information.