In early 2015, Intesa Sanpaolo, one of the leading banks in Italy, sought a redesign of its gold card to reflect the premium offering for top-tier clients.
The concept draws inspiration from Art Deco, a style associated with luxury that gained prominence in the early twentieth century. Set against a dark background, gold accents stand out, elevating the card beyond traditional gold dominance.
TYPE:
Visual design
YEAR:
2015
CREDITS:
Abcproduction +