Fantacycling
A new way to play cycling
Fantacycling is an app that turns cycling into a game, letting users build virtual teams and compete in real-time. With over 130,000 registered users, the goal was to scale beyond the Italian market with a new visual identity.
The concept earned second place in an international competition, recognised for its strategic clarity and creative approach.
At the heart of the rebrand is a flexible logo that folds the classic cycling cap into the first letter, creating a mark that’s iconic, irreverent, and made to move.
A cohesive visual system, driven by a dynamic blue colour palette and a direct tone of voice, is built to engage a global community.
The rebrand also included a redesign of the app interface, making it cleaner, more intuitive, and visually aligned with the new identity.
The result is a contemporary system ready
to support the brand’s next stage of growth.
Type:
Brand Design
Year:
2024
Credits:
Terraviva
