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Pirelli Smartube
Performance with style

Smartube is a Pirelli inner tube that's up to 70% lighter and 50% more compact than standard models, a premium product built for riders who demand lightness and performance.

Small and bright yellow, Smartube looks the part. The packaging design reflects this sharp identity.


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The layout is minimal and compact, just like the product. A cut-out window on the front lets the iconic yellow show through, setting the tone with a bold, unmistakable presence on the shelf.

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Inspired by the idea of "pure lightness," a clean, contemporary pattern reinforces the product's core feature and gives the pack a distinctive personality.

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TYPE:
Packaging design

YEAR: 
2019 

CREDITS:
Abcproduction+ 

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