Pirelli Smartube
Performance with style
Smartube is a Pirelli inner tube that's up to 70% lighter and 50% more compact than standard models, a premium product built for riders who demand lightness and performance.
Small and bright yellow, Smartube looks the part. The packaging design reflects this sharp identity.
The layout is minimal and compact, just like the product. A cut-out window on the front lets the iconic yellow show through, setting the tone with a bold, unmistakable presence on the shelf.
Inspired by the idea of "pure lightness," a clean, contemporary pattern reinforces the product's core feature and gives the pack a distinctive personality.
TYPE:
Packaging design
YEAR:
2019
CREDITS:
Abcproduction+
