Roux
Visual recipes
A city-centre restaurant designed by an architecture firm. The identity was developed in close collaboration with the architects to ensure a seamless dialogue between space and brand.
The interior informed the entire visual system. A minimalist logo, drawn from the geometric wall pattern, pairs with a rigorous Gotham typeface to create a refined and balanced visual language.
Photography plays a central role. A series of shots captured the dishes straight from the kitchen. These images became the core of a launch campaign across digital and print formats, timed to coincide with the restaurant's opening.
TYPE:
Brand design
YEAR:
2018
CREDITS:
Abcproduction +
