Roux
The south in Milan

YEAR:
2018

CONTRIBUTION:
Visual design
Art direction

CREDITS:
Abcproduction+

A cuisine with no shortcuts to quality, a beautiful location, this is Roux: a restaurant in a central district of Milan, designed by the firm Alalda. We worked alongside the architects to define an integrated identity.

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The environment drives the whole identity system. A minimal logo, inspired by the cafeteria's wall pattern, is central and is coupled with a linear Gotham typeface to generate a refined and effective combination.

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Color palette

Red
200C

Lavender
7667C

Grey
424C

All the materials perfectly fit with the style and the colours of the architectures.

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A set of shootings highlights the dishes as they come out of the kitchen every day. These where the base to set up a both digital and postcard campaign to prompt the opening.

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ALESSIO MONZANI
Design & art direction

@ Alessio Monzani 2021´╗┐
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