The south in Milan
A cuisine with no shortcuts to quality, a beautiful location, this is Roux: a restaurant in a central district of Milan, designed by the firm Alalda. We worked alongside the architects to define an integrated identity.
The environment drives the whole identity system. A minimal logo, inspired by the cafeteria's wall pattern, is central and is coupled with a linear Gotham typeface to generate a refined and effective combination.
All the materials perfectly fit with the style and the colours of the architectures.
A set of shootings highlights the dishes as they come out of the kitchen every day. These where the base to set up a both digital and postcard campaign to prompt the opening.