Pzero
Digital lookbook

YEAR:
2014

CONTRIBUTION:
Visual design
Art direction

CREDITS:
Abcproduction+

Pzero, currently turned into Pirelli design, is a Pirelli casual wear brand. The client required a digital catalogue for its 2015 fall/winter collection.

Alessio_Monzani_Pzero_Catalogo_01
Alessio_Monzani_Pzero_Catalogo_02

An industrial architecture mood was the visual topic to match the new catalogue with the brand's legacy and identity.

Alessio_Monzani_Pzero_Catalogo_03

Given a minimal budget, we thought of a metal panel set. It could be quickly rearranged into different shapes.

Alessio_Monzani_Pzero_Catalogo_04
Alessio_Monzani_Pzero_Catalogo_05

This way, we got a flexible composition with an industrial tech look that highlights the elegance and the style of the collection.

ALESSIO MONZANI
Design & art direction

@ Alessio Monzani 2021´╗┐
Cookie policy

Back to top Arrow