Pzero
Digital lookbook
YEAR:
2014
CONTRIBUTION:
Visual design
Art direction
CREDITS:
Abcproduction+
Pzero, currently turned into Pirelli design, is a Pirelli casual wear brand. The client required a digital catalogue for its 2015 fall/winter collection.
An industrial architecture mood was the visual topic to match the new catalogue with the brand's legacy and identity.
Given a minimal budget, we thought of a metal panel set. It could be quickly rearranged into different shapes.
This way, we got a flexible composition with an industrial tech look that highlights the elegance and the style of the collection.
