More than a gold card
Intesa Sanpaolo, among the leaders of banking in Italy, in early 2015 was looking for a renovation of their Gold card with a new design that captures the premium offer toward top clients.
We turned to art deco to inspire the concept, a style connected with luxury that became influencing in the early nineteen century.
With a dark colour for the ground, gold details pop up, enhancing the card from the traditional gold dominance.
A delivery box with tactile details and precious finishing raises the customer experience, giving the card the premium resonance that deserves.
Design & art direction