Intesa Sanpaolo
More than a gold card

YEAR:
2015

CONTRIBUTION:
Visual design

CREDITS:
Abcproduction+

Intesa Sanpaolo, among the leaders of banking in Italy, in early 2015 was looking for a renovation of their Gold card with a new design that captures the premium offer toward top clients.

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We turned to art deco to inspire the concept, a style connected with luxury that became influencing in the early nineteen century.

With a dark colour for the ground, gold details pop up, enhancing the card from the traditional gold dominance.

A delivery box with tactile details and precious finishing raises the customer experience, giving the card the premium resonance that deserves.

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ALESSIO MONZANI
Design & art direction

@ Alessio Monzani 2021´╗┐
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