Depuppi
Old wine new style

YEAR:
2014

CONTRIBUTION:
Logo design
Visual identity

CREDITS:
Abcproduction+

Depuppi is an ancient family of winemakers determined to balance a tangible heritage with a new approach, as a transition mark from father to sons.

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Together with the client, we discuss many scenarios; then we decided to make a contemporary logo out of the family coats of arms.

We reduced, simplified, we thought of digital applications, defining a new sign; undoubtedly less fascinating than before, but proper for current requirements.

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Color palette

Red wines

White wines
7667C

 Reserve wines

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ALESSIO MONZANI
Design & art direction

@ Alessio Monzani 2021
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