Smartube is a Pirelli inner tube up to 70% lighter and 50% compact than standard, a premium product that matches the need for lightness and handling.
Small and bright yellow, Smartube looks cool. The goal was to create a package to enhance this sharp identity. Therefore design focuses on a few details: condensed as the product, with a front window that displays the iconic colour and a straight visual.
Inspired by the "pure lightness", an essential and contemporary pattern conveys this incredible feature and gives an unmistakable personality.
Design & art direction