Benessere Termico
Valves for dummies

Termo and balancing valves? Oh yes. The Italian producers' association had a few things to tell. The topic was the opposite of cool but needed to be turned into a friendly subject.

Despite distinct approaches, people share the same feelings about valves: discomfort and confusion.
Too hot? Too cold? Too expensive? Ask the expert. We have shifted the theme to benefits and effects with an easy tone.

Naming is educational and straight to the point; Benessere Termico is a simple, accessible digital guide to keep you familiar with valve status.

The goal was to start a conversation between the organisation and consumers to raise general awareness considering the energy and climate situation.

TYPE:
Brand Design
YEAR: 
2019
CONTRIBUTION:
Design and art direction 
CREDITS:
Abcproduction+