from the south
Based in Matera, Casa Netural has been one of the first social innovation business in the south of Italy. They were looking for an easy and honest identity to raise the startup stage.
The project concept reflects the space's culture: a strong local identity and a genuine attitude of collaboration that connects people from all over the world.
A smooth rocky logo is the core of the identity, giving a powerful character and strengthened by the primary colours: grey and bright orange.
A set of icons follow a raw visual tone of voice that combines all the brand materials.
It was a good start!
Design & art direction